The
Client: IAI | Date: April 2023 | Roll: Head of design |
By: Moments studio |
​
SUPERMARKET
The
SUPERMARKET
Note: Data has been modified, and classified details have been omitted.
Intro:
In April 2023, IAI was invited to showcase its products at an international UAV exhibition,
seeking an innovative and interactive presentation.
Intro:
Brief
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​Product List: Focused on enabling end customers to create personalized selections.
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​Interactivity: Emphasized an engaging and interactive user experience.
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​Design: Aimed to captivate military personnel accustomed to static, straightforward displays.
Challenges
Challenges
The key challenge was creating a cohesive Showcase of the product range, allowing for tailored, personalized selections.
I initially explored online shopping concepts, dubbing the project "The Supermarket," but the approach felt off—multi-million-dollar deals aren't like buying a T-shirt or shea butter.
Instead, I shifted focus to the target audience.
Audience Research Insights​​
​​Demographics​:
80%
men, aged 35-65.​
90%
Possesses combat /
operational experience.​
Behavioral Insights:
The predominantly male demographic prompted me
to identify a shared interest.
​
Inspired by video games' cultural resonance, I delved deeper into researching the target audience's relationship with gaming and its potential impact on engagement.
​​Aligning with the target audience's preferences
and familiarity.​​
​​​Military personnel
with a preference for
practical interfaces.​
Design Inspiration:
​Derived from video game experiences, particularly pre-game weapon loadout screens.​​
​Familiar gaming mechanics used to resonate with the audience's interests.
Solution
Solution
​​Approach:​​
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Individual display ​​​
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Emphasizing features and categories
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Intuitive navigation.​