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Studio
Client: Inhouse branding
Roll: Senior designer |
By: Moments studio |
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MOMENTS
Studio
MOMENTS
Intro:
Intro:
When I joined the company, it had an outdated logo and no branding materials. I suggested a complete redesign, starting with a new logo and cohesive branding
ORIGINAG LOGO:
Brief
The Filed:
Design & marketing services for the defense industry.
​I wanted the new branding to reflect our core values:
core values:
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Young and agile company
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Playful yet deadline-driven
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Strong technological focus
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​Detail-oriented with a big-picture perspective
Process
Process
I began exploring different logo concepts and moved on to sketching ideas.
Refining:
Final logo & slogan:
Design metirials:
The logo was selected for its effortless flow and lightness, balanced with a sense of solidity and presence.
A subtle blue gradient was incorporated as A tribute to the original logo’s color.
With the logo finalized, we expanded the branding with additional elements, including icons, signature shapes, grids, and more.
3D DESIGN
PRESENTATION DESIGN
STORY TELLING
VIDEO
Solution
Solution
The overall design struck a balance between professionalism, creativity, mystery, and confidence.
​​Approach:​​
Website design:
https://www.moments-studio.co/
The project was particularly challenging as the studio operated in a unique and unfamiliar niche.
The process was engaging and insightful, involving research on various companies across the defense and technology sectors.
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